Case Construction, Jon Pardi Extend Partnership Into 2026

Case Construction Equipment officially announced the continuation of its partnership with country music artist Jon Pardi for yet another year on March 4.

Now going into its eighth year, Case’s partnership with the Dixon, California-based platinum-selling artist has set plans for a new shared video series. The series will celebrate “shared passion for hard work and craftsmanship” according to representatives from the construction company.

“Construction is such a big part of who I am and where I come from,” says Pardi. “If I’m not on stage, there’s a good chance you’ll find me on a CASE machine working somewhere out on my property. I’m excited to continue the partnership, to shine a spotlight on careers in the construction industry and showcase some truly impressive equipment.”

Pardi most recently performed at this year’s CONEXPO-CON/AGG trade show, the company says. The new video series will center around Pardi’s “personal hands-on experience” with construction equipment and current projects in the realm of earthmoving.

“We’re incredibly proud to continue our partnership with Jon Pardi,” said Terry Dolan, Head of CNH Construction Brands, commercial. “As someone who owns and operates CASE equipment himself, he brings real-world experience and a genuine connection to the construction industry that makes him a true ambassador for our brand.”

Previous partnership perks have included Case Construction sponsoring Pardi’s 2018 ‘Ain’t Always the Cowboy’ tour in 2018, and the joint launch of the ‘Get Down Up North’ contest in 2022. Over the past dozen years, Pardi has accrued 14 RIAA-certified singles, including six that reached No. 1, including ‘Head Over Boots’ and ‘Dirt on My Boots.’

Pardi has been a mainstream artist for about the past decade, according to Case officials. With a reputation for “punchy, against-the-wind bravado” in his songs, the 40-year-old released his first studio album in April 2025, a spiritual successor to his original breakout hits.

“Grounded in shared values of hard work, craftsmanship and authenticity, the partnership between CASE and Pardi has grown naturally over time, blending music, construction and real-life stories,” the company says.