Bobcat Company Partners with The Salvation Army to Highlight National Preparedness Month

September is National Preparedness Month. Who knew? Well, Bobcat Company and The Salvation Army did, and the two are spotlighting it by raising awareness of the importance of emergency readiness. National Preparedness Month — which is recognized every September — was created to encourage Americans to prepare for disasters or emergencies in their homes, businesses and communities to help keep people safe.

Bobcat and The Salvation Army

As part of National Preparedness Month, Bobcat is showcasing both the essential equipment and partnerships that help organizations overcome these hardships.

For example, in 2024 Bobcat supported The Salvation Army in the aftermath of Hurricanes Helene and Milton. The company donated 23 essential pieces of equipment — including forklifts, portable generators and light towers — valued at $885,000. This equipment allowed The Salvation Army to immediately respond to these disasters without the cost and delay of renting critical equipment.

“Partners like Bobcat make it possible for The Salvation Army to respond swiftly and effectively when communities are devastated by disaster,” said Commissioner Merle Heatwole, national commander of The Salvation Army. “Their generosity ensures we can bring relief and hope to those who need it most.”

According to press release, The Salvation Army deploys trained staff, volunteers and mobile feeding units to provide meals, shelter, emotional care and recovery support. Thanks to a strong presence across the United States, the organization is capable of responding to crisis quickly. They also have the ability to stay and help beyond the initial crisis. Recently, The Salvation Army used Bobcat forklifts to unload thousands of pallets of water and food. Donated generators were used to power mobile kitchens and feeding sites.

“Bobcat equipment is often at the forefront of helping communities rebuild after natural disasters,” said Mike Ballweber, president of Doosan Bobcat North America Inc. “Our collaboration with The Salvation Army allows Bobcat and our equipment to make an even greater impact, empowering The Salvation Army to maximize their efforts in doing the most good.”

Be Prepared

The Salvation Army shared these tips on how to prepare for a disaster or emergency:

• Create an emergency plan: Outline where you will meet if separated and how you will reconnect; make a list of organizations that provide shelter and food; and follow practical home safety steps like shutting off water and gas.
• Prepare an emergency supply kit: Include items such as water, nonperishable food, flashlights, extra batteries, matches, a power pack, a dust mask, gloves, prescriptions, eyeglasses or contacts and photocopies of identification documents.
• Learn lifesaving skills: Get certified in CPR and first aid.
• Check your insurance policies: Have coverage for hazards you may face in your area.
• Connect with an existing agency: Become familiar with local organizations trained in disaster response and relief, or see if your area supports a Community Emergency Response Team (CERT).

Bobcat added that accessing the essential tools and support is often the first step forward after a devastating disaster. The company said it’s proud of its partnership with The Salvation Army. For more info on preparing for disasters throughout the year, visit ready.gov.

Pam Kleineke is managing editor of Compact Equipment.