Bobcat Celebrates Community Heroes with its “Work Worth Doing” Initiative
Bobcat Company has announced it is honoring community heroes through its “Work Worth Doing” initiative. This initiative is dedicated to recognizing and supporting individuals who are driving meaningful change and giving back to their communities.
According to the company, each hometown hero has been nominated by a local Bobcat dealer for their outstanding contributions to their communities. Bobcat has enlisted its Brand Ambassadors to help in the celebration of these community icons and to amplify their stories throughout the year. These ambassadors include: entrepreneur and Magnolia co-founder Chip Gaines; director and actor Josh Duhamel; country musician Justin Moore; and professional BMX rider Ryan Nyquist. Bobcat said that each ambassador will be making surprise appearances around the U.S., visiting and rewarding people who make a difference in their communities.
“Bobcat products are more than just a piece of equipment; they are tools of transformation. Our ‘Work Worth Doing’ initiative showcases how Bobcat owners and operators can drive meaningful change, illustrating how a single effort led by one individual can create an extraordinary impact,” said Laura Ness Owens, Bobcat vice president of global brand and marketing. “We are proud to shine a light on others who are taking action to make a difference and inspiring others to dream bigger.”
A Strong Start
Bobcat and brand ambassador Chip Gaines kicked off the initiative this month by surprising Jason Shields, a United States veteran, with a Bobcat T595 compact track loader. Shields is the founder of Hoof Haven Sanctuary, a non-profit that rescues endangered or injured horses, rehabilitates them and provides them with a forever home.
“As a longtime fan and customer of Bobcat, I’m incredibly proud to be part of this initiative,” said Gaines. “It’s about celebrating the everyday heroes — the people who dig in to solve problems, roll up their sleeves and make a real difference. As someone passionate about giving back, it’s important to me to partner with and support organizations that embody those same values. Partnering with Bobcat has opened up unique opportunities for me to give back and extending this support to Jason furthers the mission that both Bobcat and I are dedicated to.”
Pam Kleineke is managing editor of Compact Equipment.
