Watch: ABI Attachments and Riata Ranch Discuss Their Strategic Partnership, Empowering Dealers to Serve Local Equestrians
Last month, ABI Attachments Inc. and Riata Ranch Company finalized a long-term strategic partnership. On February 10, 2020 ABI Attachments took over the operations, manufacturing, sales and strategic vision of the Riata Ranch brand. The Riata Ranch Company has been manufacturing the easy-to-use Riata Rake precision arena drags since 2001.
ABI, established in 1998, is the world’s largest manufacturer of arena drags and compact manure spreaders. This partnership provides equipment dealers with additional opportunity to meet the unique needs of equestrians and small farmers in their local communities.
Regarding the new partnership with Riata Ranch Company, Scott Holmes, President of ABI Attachments, Inc. says, “ABI is thrilled with the opportunity to help take an already established and successful Riata brand and infuse it with many new and innovative products. Our vision behind this partnership is to expand the national dealer distribution model and product offering of the Riata Ranch Company.”
Mike Powell, Chairman of Riata Ranch Company says, “I am very excited to have the opportunity for Riata Ranch to partner with ABI Attachments! After ABI shared the purpose and strategic vision for the Riata brand, I was fully committed to seeing this through to completion. This new partnership’s priority is for the care of the equestrian community by offering exceptional products, service, and value. These core values have been the hallmark for both ABI and Riata since the beginning.”
Equipment dealers interested in representing Riata products, please call 574-679-7828.
