WOC Coverage: Wacker Neuson Launches New “On the Road” Campaign

Of course Wacker Neuson has a huge presence at World of Concrete. The global manufacturer of compact construction equipment is displaying all of its concrete tools and compact machinery in Las Vegas right now. Its giant outdoor booth has been busy all week — especially since it’s hosting the fourth annual Wacker Neuson Trowel Challenge.

But the company doesn’t just hit the major trade shows. Wacker Neuson is traveling all over the country to meet its customers.  At the show, the company announced it will be deploying a customized 53-ft trailer complete with over 70 machines and displays that will cross the country in 2012. Working with local dealers, this traveling trade show will bring Wacker Neuson equipment and jobsite solutions to contractors allowing them to get to know their dealer and Wacker Neuson equipment in a no-pressure environment.

In 1957, Wacker Neuson (then Wacker), started its first On the Road campaign. It was one guy — Hermann Wacker — with one product — the industry’s first rammer — and one family station wagon — traveling across the country introducing a new way to improve productivity, one jobsite at a time. Since then Wacker Neuson has invested over 50 years in the USA to create a company and a line of products that continue to help contractors improve the way they do their job. It’s not just the products, but it’s the people, ideas and relationships that make this happen.

In 2012, Wacker Neuson will be On the Road again, but the station wagon is now a 53-ft trailer, decked out with all the latest Wacker Neuson products and jobsite solutions. The one guy is now an extensive dealer network and industry-leading factory trained representatives who can teach contractors time and money saving practices. The On the Road truck will travel across North America to dealer events, setting up a complete trade show in just a few hours. Wacker Neuson and dealer staff will be ready to work with contractors on everything from starting to finishing their next job. Dealers will customize their event by offering local food specialties, used equipment sales, door prices, etc.

Taking from the 1957 playbook, Hermann Wacker knew contractors wanted to see his product first-hand. That philosophy still plays strong for Wacker Neuson and the On the Road truck allows contractors to see and operate the newest equipment in the marketplace.  When the On the Road truck pulls into a nearby dealership, contractors will find new ways of improving job site performance. Plus, building a good business relationship with a local dealer has always provided additional advantages for improved customer service. 

Join the fun. Attending a Wacker Neuson road show could mean winning a door prize, having a great lunch, networking with other contractors and finding great deals on construction equipment all in a no-pressure environment. To find out when the Wacker Neuson On the Road truck will be a dealership near you, visit www.WN-OntheRoad.com