WOC Coverage: Subaru Introduces New Five-Year Warranty

Subaru equipment lasts a long time. How do we know? The company is willing to offer the first and only five-year warranty on its industrial engines.

“We will not settle. We will always be the first in everything we do, and we will continue to innovative,” said David Frank, Subaru of VP sales and marketing at a World of Concrete press conference. “Our five-year warranty – why is that important? We talked to the rental and construction folks, and ask them how long they’re holding onto equipment, and we found out that people are holding onto equipment about three of fo0ur years.”

After leading the industry as the first to offer a three-year warranty, Subaru is now backing its industrial engines with the industry’s first five-year warranty. Subaru will feature its complete line of industrial engines covered under the new warranty.

“Just as Subaru has always set the benchmarks in engineering, innovation and the design of industrial engines, the company is also an industry-leader in service and support,” Brad Murphy, executive vice-president and COO, said. “The five-year warranty exemplifies our commitment to providing the best engines, and the confidence we have to stand behind them.“

Though the longer coverage period is new, the hassle-free warranty claims program from Subaru remains the same. An easily accessible online form simplifies transactions and minimizes complicated paperwork. Furthermore, Subaru has made a commitment to honor all borderline claims, with the tie always going to the customer.

The new five-year warranty covers authorized dealers’, distributors’ and service centers’ full shop labor rates. Engines in the Subaru product line covered by the five-year warranty include the full line of EX Series, overhead cam engines, which is nine models ranging in horsepower from 4.3 to 14, as well as three EH Series, V-Twin cylinder engines offering from 20.5 to 28 hp. In addition to engines, select lines of Subaru power products are also covered under the new warranty.

For more information, visit www.subarupower.com.