Wacker Neuson Launches New “On the Road” Campaign

Of course Wacker Neuson had a huge presence at World of Concrete. The global manufacturer of compact construction equipment displayed all of its concrete tools and compact machinery in Las Vegas in January, while hosting the fourth annual Wacker Neuson Trowel Challenge.

But the company doesn’t just hit the major trade shows. Wacker Neuson is traveling all over the country to meet its customers. At the show, the company announced it will be deploying a customized 53-ft trailer complete with more than 70 machines and displays that will cross the country in 2012. Working with local dealers, this traveling trade show will bring Wacker Neuson equipment and jobsite solutions to contractors allowing them to get to know their dealer and Wacker Neuson equipment in a no-pressure environment.

In 1957, Wacker Neuson (then Wacker), started its first On the Road campaign. It was one guy — Hermann Wacker — with one product — the industry’s first rammer — and one family station wagon traveling across the country introducing a new way to improve productivity, one jobsite at a time. In 2012, Wacker Neuson will be On the Road again, but the station wagon is now a 53-ft trailer, decked out with all the latest Wacker Neuson products and jobsite solutions.

Join the fun. Attending a Wacker Neuson road show could mean winning a door prize, having a great lunch, networking with other contractors and finding great deals on construction equipment all in a no-pressure environment. To find out when the Wacker Neuson On the Road truck will be at a dealership near you, visit www.WN-OntheRoad.com.