Sukut Construction’s New Web Site Makes Debut

When you’re not busy stocking up on all the posts here, be sure to head over to Sukut Construction Inc.’s new Web site, www.sukut.com. The new site — launched Feb. 7 — attracted nearly 2,000 new visitors in one month, quickly proving itself to be a powerful marketing tool for the company’s strategic expansion into large-scale public works.

Data from the Web site’s inaugural month of operation identified visitors from 54 countries and 772 cities and mining towns. More than 700 visitors specifically clicked on pages related to Sukut’s growing portfolio of federal projects. Overall, visitors spent 54 percent more time than usual at the new Web site and perused an average of five pages per visit, an increase of 47 percent.

The Web Site was designed to highlight Sukut’s reputation as one of the nation’s premier heavy civil engineering contractors. Its homepage provides an easily searchable, left-column list of Sukut’s areas of expertise, including dams, levees and reservoirs; emergency disaster response; environmental land remediation; and flood and storm water control.

The homepage also reflects Sukut’s geographical expansion into Nevada, Arizona, Utah and Wyoming. The company’s new tagline — “Building the West from the Ground Down” — is bannered across the top of the page. The company’s licenses in California, Nevada and Arizona, as well as its federal mining license, are provided for easy reference in the bottom right corner  

The Web site is the first step in Sukut’s marketing campaign to increase the company’s visibility and growth. Sukut Construction is California’s largest mass excavation and grading contractor and has moved over a billion cu yd of earth. It is ranked within the top 500 largest contractors in the nation. Its projects range from highway construction to residential grading to wastewater management systems.