NFL Fans Pick GMC’s Never Say Never Moment of the Year (Video)

The votes are in, and the winner of the GMC Never Say Never Moment of the Year goes to DeSean Jackson, wide receiver for the Philadelphia Eagles. ESPN’s Mike Tirico and two-time Super Bowl champion Deion Sanders presented the trophy to Jackson at the Super Bowl XLV Media Center last Wednesday as part of that week’s big game festivities.

Jackson’s week 15 performance earned 24 percent of total fan votes for eight finalists at www.NFL.com/GMC. After being hobbled by a foot injury that week, Jackson improbably returned a punt 65 yards for a touchdown on the final play of the Eagles’ comeback victory over the New York Giants.

“Jackson’s big play perfectly demonstrated the Never Say Never attitude that drives the NFL’s best players,” said Craig Bierley, GMC Advertising and Sales Promotion director. “It’s the same attitude we at GMC bring to work every day to design, build and sell the professional grade vehicles we know our customers want and value.”

Jackson wasn’t the only winner. In addition, participating fan Robin Phillips of Chico, Texas, was selected at random to win a 2011 GMC Sierra Denali HD, the first offering of the premium Denali line on a heavy-duty GMC pickup. GMC is the official vehicle of the NFL.

“This lucky fan is the latest to find out what the Sierra Denali HD is all about,” said Bierley. “This powerful pickup blends Denali’s premium features and styling with the Duramax-enabled capability that customers all over truck country have come to expect from GMC.”

Separately, GMC donated 70 Super Bowl XLV tickets to United Way Worldwide to help advance the organization’s youth health and wellness goals. The online auction phase of 64 tickets netted $249,000. Phase Two of the United Way auction will include three pairs of tickets to be auctioned live at The NFL Experience at the Dallas Convention Center on Saturday, Feb. 5.

All of the proceeds will go to United Way Worldwide to support the NFL and United Way Hometown Huddle – a league-wide day of hands-on community service projects designed to give kids more opportunities to get active and healthy.

“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” Bierley said. “By working with the NFL and United Way, GMC is helping make communities stronger.”

Below is a video of the Never Say Never Moment of the Year.