Navistar Reaches Milestone in Global Growth, First Mahindra-Navistar Rolls Off Assembly Line

After unveiling its entire range of high-performance trucks at the Indian Auto Expo in Delhi earlier this year, Mahindra-Navistar Automotives Ltd. (MNAL) today announced the start of production as its first truck offering, the 25-ton capacity MN25, rolled off the assembly line in Chakan, Pune, India.

“The launch of the MN25 truck is a major step in the direction of making us a full range commercial vehicle player and the first step in materializing our vision to become the most trusted commercial vehicle brand in India,” said Rakesh Kalra, MNAL managing director. “In line with our philosophy to deliver outstanding value for our customers, the competitively priced, high-performance MN25 is one of the most powerful, fuel-efficient, rugged and comfortable 25-tonners to launch in India.”

According to Phil Christman, president, Navistar Global Truck Operations, the MNAL trucks are set apart from the competition by their quality, accessibility and heritage — each one designed from the ground up in India with that country’s terrain in mind.The MN25 comes with a world-class cabin, which is spacious and ergonomically designed to suit Indian drivers for continuous long hauls. Powered by Navistar’s MaxxForce 7.2-liter diesel engine, the truck delivers high performance and outstanding fuel efficiency.

“We promised that ‘OK will no longer be OK,’ and that the MN25 would revolutionize the industry,” said Nalin Mehta, COO, MNAL. “Today, with the first MN25 truck rolling off the line, every aspect of the truck symbolizes this philosophy and will help our customers outperform and prosper in their businesses and life. Delivering outstanding value coupled with far superior product performance will help customers to earn higher profits and better returns on their investments.”

“Honk OK Please,” is a phrase often found on the back of Indian trucks to let other motorists know to use the horn before passing the vehicles, as MNAL’s competitors’ trucks lack power and visibility. This inspired the MNAL truck launch campaign headline: “OK is No Longer OK.”