Massey Ferguson and NBC’s “Deal or No Deal” Are Turning Pink for a Good Cause

As Breast Cancer Awareness month came to a close in October, AGCO Corp., a
worldwide manufacturer and distributor of agricultural equipment, partnered with
NBC’s hit show “Deal or No Deal” to raise money for the Susan G. Komen Breast
Cancer Foundation by auctioning off a special edition pink Massey Ferguson
tractor.

In an effort to keep breast cancer awareness on minds beyond the month of
October, the tractor went to sale on eBay starting Oct. 31 through Nov. 11. The
tractor appeared on “Deal or No Deal” Oct. 12 and has since been autographed by
the host, Howie Mandel, who is a proponent of the fight against breast cancer.

Why a tractor? “Deal or No Deal” contestant, P.J. Dykes, races lawn tractors
and was given the opportunity to take a “deal” that included a Massey Ferguson
compact tractor with a front-end loader and a large sum of cash. She instead
went on to win a larger sum of money.

Why pink? Quite simply, it’s her favorite color. “I saw the tractor and
instantly fell in love,” said Dykes. “They painted it pink and purple just like
the one I race, and knowing it will go on to benefit a worthy cause fills me
with pride.”

Since the show’s airing, the tractor has been decaled with pink ribbons and a
one-of-a-kind pink Massey Ferguson logo, further reinforcing the cause for which
it is being placed in this charity auction. The tractor is a Massey Ferguson
1547 model, with a 47-hp diesel engine, hydrostatic transmission and matching
front-end loader (MSRP is $30,434). This tractor is targeted to the lifestyle
sector of farming, which includes casual, weekend farmers, as well as
traditional farms with smaller acreage.