Kubota Enters Strategic Marketing Alliance with Both Paladin and Vermeer

Kubota Tractor Corp. had a busy October. First the company announced a marketing alliance with Paladin Construction Group, which will make buying attachments a lot easier for Kubota fans. Then the company announced it was partnering with Iowa equipment pioneer Vermeer, offering foraging equipment at dealerships.

“The marketing alliance between Kubota and Vermeer allows those Kubota Dealers who are also Vermeer Dealers to offer a full line of Vermeer forage equipment and Kubota tractors to their agricultural customers with easy financing and strong aftermarket support available from one dealer location,” explains Greg
Embury, vice president of sales and marketing, Kubota Tractor Corp.

The combination Kubota and Vermeer dealers now have the opportunity to sell Vermeer forage equipment, such as balers and rakes, financed by Kubota Credit Corp. Selected Kubota dealers now also have the opportunity to offer Paladin-branded attachments, such as buckets, trenchers, sweepers, augers, dozer blades, power rakes and more, that are allied-approved for use with the Kubota SVL compact track loader series. Paladin product lines include attachments and related products sold as Bradco, McMillen, Harley, Sweepster and FFC products. The strategic alliance between Kubota and Paladin Construction Group also allows specific Paladin-branded, allied-approved products to be financed through Kubota Credit Corp. when sold by Kubota Dealers.

“Our marketing alliance between Kubota and Paladin adds a great deal of excitement to our new product introduction of Kubota’s compact track loader SVL Series,” explains Greg Embury, vice president of sales and marketing, Kubota Tractor Corp. “Paladin allied-approved, performance-matched attachments for the Kubota compact track loaders, allows for easy financing opportunities for the track loaders plus attachments — all from your local Kubota compact track loader dealer. With both brands at the Kubota dealerships, our goal is to make it easy for Kubota customers to make track loader and attachment package-purchases and financing service and support in one location.”