Kubota and Paladin Enter Strategic Marketing Alliance

Kubota Tractor Corp. and Paladin Construction Group have partnered up to make buying attachments a lot easier. The two companies have announced a strategic marketing alliance for the sale of performance-matched, allied-approved attachments for Kubota’s SVL compact track loader series.

Selected Kubota dealers now have the opportunity to offer Paladin-branded attachments, such as buckets, trenchers, sweepers, augers, dozer blades, power rakes and more, that are allied-approved for use with the Kubota SVL compact track loader series, to retail customers. Paladin product lines include attachments and related products sold as Bradco, McMillen, Harley, Sweepster and FFC products. The strategic alliance between Kubota and Paladin Construction Group also allows specific Paladin-branded, allied-approved products to be financed through Kubota Credit Corporation when sold by Kubota Dealers.

“Our marketing alliance between Kubota and Paladin adds a great deal of excitement to our new product introduction of Kubota’s compact track loader SVL series,” explains Greg Embury, vice president of sales and marketing, Kubota Tractor Corp. “Paladin allied-approved, performance-matched attachments for the Kubota compact track loaders, allows for easy financing opportunities for the track loaders plus attachments — all from your local Kubota compact track loader dealer. With both brands at the Kubota dealerships, our goal is to make it easy for Kubota customers to make track loader and attachment package-purchases and financing service and support in one location.”
 
“We believe the combination of our high quality Paladin Construction Group attachments with Kubota’s new compact track loader line, offers customers an excellent choice for efficient, high-performance equipment,” adds Wendell Moss, vice president of global accounts, Paladin Construction Group. “The alliance between our organizations offers an easy way to purchase attachments needed for a multi-purpose package of track loader and attachments to get the job done.”