Kohler Co. Creates Believing in Better Blog to Tout Sustainability

Kohler Co. created the Believing In Better blog, a story-sharing platform to highlight the successes around sustainability achieved by its associates, channel partners and consumers.

Environmental sustainability takes many forms at Kohler Co. – from designing more water-efficient plumbing products to restoring iconic buildings, and from polypropylene resin engine covers made from recycled carpet to associates completing hundreds of projects in-house to reduce the company’s environmental footprint. Sustainability is a journey that many of Kohler’s 30,000 global associates have embraced and are taking action to positively affect the world around them.

“Believing In Better is grounded in humility and authenticity that each of us can be better, and that we must continuously improve every day. If we do that, then we believe the things we do – big or small – will help make this world a better place,” said Rob Zimmerman, senior channel manager-sustainability at Kohler. “As we continue down our sustainability journey, we have much to learn, but also much to share. That’s why we created this interactive platform.”

In delivering content and inviting others to join the conversation through the Believing In Better blog at believe.kohler.com, Kohler is focusing its story-sharing around four pillars, including the company heritage, process efficiency, product innovation and associates’ actions. The company also encourages participation on social media via @kohler and the hashtag #believinginbetter Twitter, Pinterest, Instagram and Facebook.

“Since launching our sustainability strategy, we’re getting better and making progress because of the efforts of Kohler associates, who led or participated in footprint reduction projects at our facilities worldwide,” said Zimmerman. “We are also ahead of our sales target for more environmentally favorable products.”

In 2008, Kohler Co. formalized its three-plank sustainability strategy:

1. Reducing its environmental footprint (greenhouse gas emissions and landfill disposal of solid waste) to Net Zero by 2035 with offsets.
2. Developing more environmentally favorable products.
3. Driving awareness and education around sustainability and water/energy conservation.