Kawasaki Unveils “For the Cure” Wheel Loader

The triumph of the human spirit is our strongest attribute. Even in the face of disease and death, we still have the ability to celebrate life. This month Kawasaki is honoring such human spirit, releasing its first designed and built 70TMV-2 “For the Cure” wheel loader. At the behest of Mid-Country Machinery in Iowa, the unit was painted light pink with bright pink “Susan G. Komen for the Cure” decals, ordered by the new Kawasaki distributer as an addition to their rental fleet.

“Hopefully, this is just the beginning of our contribution” stated Bud PeCoy, a principal with Mid-Country Machinery, a construction equipment dealer and rental company headquartered in Fort Dodge, Iowa. “We are passionate about this cause because we feel it’s safe to say that many of us have known someone with this devastating illness. Our hope is that we can not only heighten awareness, but also donate money for the research, treatment and the never-ending search for the cure.”

PeCoy, along with partners Mark Swedlund, Lucas Peed and Bob Conaway created the breast cancer awareness campaign when they learned that one of their customers suffered from breast cancer. Mid-Country anticipates donating 10 percent of the wheel loader rental proceeds over the course of the next 54 months.

Kawasaki is the newest addition to the successful Breast Cancer Awareness program by Mid-Country Machinery joining a Kobelco SK210 Mark 8 excavator and two JLG 800S telescoping boomlifts.

The Kawasaki 70TMV-2, a parallel lift wheel loader, is fitted with a JRB quick coupler and 3.4-cu yd bucket. The new Tier 3 engine boosts both power and torque, yet is extraordinarily fuel-efficient. The 70TMV-2 also has a Machine Operations Diagnostic Module (MODM) that provides essential operational and diagnostic machine information and offers an Efficient Loading System (ELS) that increases rimpull power while demanding less fuel. It also features an outboard brake system, typically found only on much larger wheel loaders. The 70TMV-2 gives you great dump clearance and breakout force as well. Comfort features include: increased leg room in the cab; standard air conditioning; and a Ride Control option.