John Deere Wants to Find the Machine for You

MachineFinder.com wants to become a one-stop source for used equipment, and adding John Deere Construction & Forestry to its roster takes one step closer to realizing its goal. With the addition of construction equipment, the entire John Deere enterprise is now represented on www.machinefinder.com, as the site also houses used ag and turf equipment.

“Users have told us they want to view more machines in an easier-to-navigate environment,” said Graham Hinch, manager, equipment remarketing, for John Deere Construction & Forestry. “Machinefinder.com is our response. It has the customized search options equipment buyers need to navigate more inventory from more dealers.”

The site offers customers a faster, more intuitive browsing experience than the previous site and features used construction, forestry and Commercial Worksite Products from Deere’s dedicated Construction & Forestry dealers.

Customers can search for used machines in a variety of ways and can also view the inventory at a specific dealer. Users can then easily make contact with the dealer directly through the site.

Other options include the ability to customize the online experience through a “mymachinefinder.com” feature that saves user equipment searches and distributes targeted “equipment wanted” posts to a bulletin board. In addition, users can follow complete dealer inventories on Google, My Yahoo, XML or RSS feeds.