International: Rolling Strong for 20 Years as a Market Leader

For decades, International brand medium-duty trucks have held between 25 and 50 percent of the total medium-duty truck business. Downed power lines, towing vehicles off the side of the highway, racing to a fire and hauling material are all jobs that International DuraStar tackles. It’s one of many product offerings Navistar (manufacturer of the International brand) is hyping to celebrate its 20 years as a market leader.

Over the next several weeks, dealer sales representatives from International dealerships across the United States and Canada are participating in a series of in-depth, comprehensive sales training events. Along with new insights into the features, benefits and service support for the International DuraStar and International TerraStar, these “boot camp” training sessions also include a deep-dive competitive analysis and a ride-and-drive opportunity of all leading medium-duty competitive products.

“To ensure our success, we constantly ask ourselves, can we raise the bar even higher?” said Jim Hebe, Navistar senior vice president, North American sales operations. “We have set high standards for how we perform because we have the products, dealers and support to exceed those standards.”

One way to raise the bar is with the all-new 6.4-liter MaxxForce 7, which includes a new rugged 300-hp, 660 lb-ft torque model that offers medium truck owners improved fuel economy and a low overall cost of ownership. The MaxxForce 7 powers all standard-cab models of the Class 6/7 DuraStar and the new Class 4/5 TerraStar commercial trucks.

That same engine is the heart of the new International TerraStar, including MaxxForce Advanced EGR emissions technology. With MaxxForce Advanced EGR, customers won’t have the worry or inconvenience of finding or filling liquid urea. And, with no added SCR aftertreatment equipment, the TerraStar provides a clean, clear chassis for easy body and equipment mounting, with no added weight.

“International medium-duty trucks have been the benchmark in the industry for past three decades and have served as the foundation of global transportation,” said Hebe. “With our innovative, dependable line-up of products and customer-focused support capabilities, we have no intention of relinquishing our leadership position in this important segment.”