Former Volvo Rents Vice President Releases Contrarian Marketing Book

Nick Mavrick already has one of the coolest names in the construction industry. As vice president of marketing for Volvo Rents, Mavrick was also one of the most tuned-in industry experts when it came to construction equipment trends. The recently retired machine guru is combining both of those powers in his just-released book – called Contrarian Marketing — a new business tool that explains why it’s so important to select the right customers rather than market to the masses; it’s now available as an e-book on Kindle through Amazon.com. In a contrarian move of his own, Mavrick is donating one hundred percent of the book’s profits to the Folds of Honor Foundation, a national 501c3 that provides educational scholarships to the families of military personnel disabled or killed in the line of duty.

“The Folds of Honor Foundation is an outstanding organization that works hard to make a better future for the families of our servicemen and women,” says Mavrick. “Because their sacrifices are so great, the least we can do is to give back in whatever way we can.” The book, an easy-to-follow guide on how to market to best customers as opposed to the most customers, allows readers to identify and win those customers that yield the greatest profit. By following its five central premises, businesses large and small can reap the rewards of marketing to the “best-of-the-best.”

Contrarian Marketing is available through Amazon.com as a print-on-demand, on Kindle and on Mavrick’s website at www.contrarianmarketingseminars.com. His goal, through sales of the book and through marketing seminars, is to raise half-a-million dollars for the Folds of Honor Foundation. Visit www.foldsofhonor.org for details on the organization.