Ford Test Drivers

If you haven’t noticed, there’s been an automotive blitzkrieg in the commercial truck market (specifically segments 4 to 5) since GM exited the market last year (and apparently GM had over 20 percent of the market). Companies have huge marketing campaigns going on right now, like Ford Motor Co., who is hoping to eat up market share with its new 2011 Super Duty lineup (the F-250 through F-450 and chassis cabs F-350 through F-550). To help sell their message, they’ve enlisted blue collar hero and Dirty Jobs star Mike Rowe. Here, Rowe talks to commercial contractors who tested the new Super Duty Series for Ford.