Doosan Throws Down Fuel Consumption Gauntlet

Doosan Infracore America is so confident that it can help customers cut fuel consumption costs that the company has issued a first-in-the-industry challenge: Put Doosan equipment up against any comparable machine under similar operating conditions and track the data. Then send that information to Doosan and receive $2,000. It’s called the Doosan Fuel Duel (www.doosanfuelduel.com)

The goal: Make it clear that Doosan is the smart choice for equipment that gets the job done — and a smart choice for customers worried about operating cost effectively.

“Lots of manufacturers boast about their machines’ fuel efficiency. They take out ads and produce all kinds of impressive sounding numbers. But we’re skipping the fluff and backing up our claims with cash,” said Chris Neville, general manager of sales and marketing for Doosan Infracore America.

Among the many costs of owning and operating equipment, fuel costs have become the most immediate and largest daily out-of-pocket expense. While the total cost of ownership should be considered, in many cases that can be nebulous and savings can be difficult to quantify. Doosan believes that providing products that are fuel efficient and immediately cutting the amount of fuel used on the job are benefits that its equipment can deliver for an instant positive impact on the bottom line. For more information, visit www.doosanfuelduel.com.