Chrysler Group Reports April 2011 U.S. Sales Increased 22 Percent (Video)

Good news for American automakers. Chrysler Group LLC recently reported U.S. sales of 117,225, a 22 percent increase compared with sales in April 2010 (95,703 units), and the best April sales since 2008. The new 2011 Chrysler 200 and the new 2011 Dodge Avenger mid-size sedans helped drive the significant increase in Chrysler Group car sales in April, but it was also a great month for truck sales.

“Both our retail car and truck sales were up significantly in April as we continued to build upon our sales growth momentum on the heels of a solid first quarter,” said Fred Diaz, president and CEO, Ram Truck Brand and lead executive for U.S. Sales. “Our mid-size cars had their best month since March 2008, and every Jeep and Ram Truck model that we sell experienced a year-over-year sales gain in April. Our truck and SUV sales remained strong in April even in the face of rising gas prices at the pump. Our new product line up is resonating quite well with consumers.”

The Jeep, Dodge and Ram Truck brands each posted year-over-year sales gains in April. The Jeep brand’s 65 percent increase was the largest of the Chrysler Group brands. Chrysler Group finished the month with a 70-day supply of inventory (304,168 units). U.S. industry sales figures for April are projected at an estimated 13.4 SAAR.

The Ram Truck brand posted a 29 percent sales increase in April. Ram pickup truck sales were up 29 percent, compared with the same month in 2010. Both the Light Duty and Heavy Duty pickup trucks, along with the Chassis Cab, posted double-digit percentage year-over-year sales gains. This was the brand’s 12th consecutive month of year-over-year sales gains.

The Ram Truck brand in April unveiled its new 2011 Ram 1500 Express, targeting younger customers and first-time buyers. The Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. The Express offers buyers a standard HEMI V-8 engine with a 20 mpg rating for the same price competitors are charging for their V-6 engines. Mopar has announced that it will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express. The Dodge brand overall posted a 14 percent sales increase in April, driven in part by sales of the new 2011 Dodge Avenger mid-size sedan.

Interested in more info the Dodge Ram truck brand and its customers, check out this video of Mark Purcell of Steel City Landscape, using his Ram Trucks to tow, plow, and run his landscaping business.