CatUsed and Cat Dealers Plan First Ever Sale at NASCAR Speedway

Used equipment sales are nothing new. That’s why CatUsed.cat.com and regional Cat dealers wanted something unique for its upcoming October pre-owned equipment sale. The two Cat divisions decided to hold the first ever Cat used equipment sale in conjunction with a NASCAR race.

Regional Cat dealers — Carolina Cat, Blanchard Machinery, Carter Machinery and Gregory Poole Equipment — and Cat Used Equipment Services will display more than 40 Cat machines adjacent to the Charlotte Motor Speedway. All will be available for purchase during Bank of America 500 Week, October 14 through 16, from 9:00 a.m. to 7:00 p.m. daily — concurrent with Sprint Cup and Nationwide Series races at the track. The sale also will include systems to view the entire Cat dealer used equipment inventory on Catused.cat.com, which offers the largest selection of used Cat machines on the web.

Caterpillar is the primary sponsor of the No. 31 Cat car driven by Jeff Burton in the premier level of NASCAR racing, the Sprint Cup Series. In support of the used equipment sale, the car will sport a special CatUsed paint scheme throughout the race week.

The sales event is open to the general public. Caterpillar especially encourages NASCAR fans involved in purchasing equipment to stop by the sale located just outside the track at turn 2. Cat Financial and Cat Insurance representatives will be on hand to help as will representatives from the four regional Cat dealers.

For more information, customers should go to: http://catracing.cat.com/news.