bauma China 2010 Exceeds Expectations

bauma China 2010 has again broken all records with regard to exhibition space, exhibitor numbers and visitor numbers. The 5th International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment has further consolidated its position as the leading trade show for the Chinese and Asian construction industry.

More than 150,000 visitors from 165 countries attended November’s bauma China (2008: 112,674 visitors from 124 countries). This represents an increase of 33 percent compared to the last edition. After China, the top 10 countries and regions of origin among the visitors were Korea, India, Japan, Russia, Malaysia, Brazil, Singapore, Thailand, Indonesia and Australia — in that order.

“The enormous growth in visitor numbers, as well as the outstanding positive feedback from our exhibitors is impressive evidence that bauma China is the leading business platform for the construction industry in China and Asia,” explained Eugen Egetenmeir, managing director of Messe München.

“With the rapid development of China’s construction machinery market, bauma China breaks all records again. Due to the incredibly huge visitor flow, we are sure that both exhibitors and visitors have achieved their expected goal. bauma China was a complete success,” said Zhou Weidong, vice chairman of the China Council for the Promotion of International Trade — Machinery Sub-Council (CCPIT-MSC).

Covering 230,000-sq m of exhibition space, bauma China 2010 was 10 percent bigger in area than in 2008, when the show took up 210,000 sq m. All in all, 1,858 exhibitors from 37 countries (2008: 1,608 exhibitors from 30 countries) took part in bauma China 2010. This means not only an increase of 15 percent in exhibitor numbers but also a broader international spread.

“bauma China is not only the most important platform for our globalization drive, it is also the most efficient access to the latest industrial information,” said Kenny He, vice president of Zoomlion. “We do not see bauma China only as a marketplace, but also as a channel for meeting existing customers and new contacts from India, South Asia, South America and Africa.”