The annual event reached record-breaking attendance while introducing new models to an already impressive product line-up
KIOTI Tractor, a division of Daedong-USA Inc., recently held its largest North American dealer meeting to date with more than 500 attendees. KIOTI’s annual dealer meeting took place in Raleigh, N.C. and opened with a welcome reception highlighting KIOTI’s newest products, including the CK10SE and DK10SE tractor series, K9 UTV series and two new series of zero turn mowers, the ZXR and ZXC.
The theme of this year’s meeting was “Strength of the Pack”, which was apparent throughout the event as dealers came together to learn more about KIOTI, its products and capabilities, its parent company, employees and partners. “We always look forward to our yearly dealer meeting, but this year’s theme was particularly special to us,” said Peter Dong-Kyun Kim, president and CEO of Daedong-USA, Inc. KIOTI Tractor Division. “The collective strength of the KIOTI Tractor pack will be what drives our future success.”
During the meeting, KIOTI introduced several of its partners to the dealer community, including: DLL Financial Solutions Partner, Briggs & Stratton, Kohler Co., Normand Co. Ltd, Woods Equipment Company, Home Team Sports and Raycom Media, Inc. Dealers were given the opportunity to speak with the partners, ask questions and become familiar with their products and services. Chief Economist Anthony Chan from Chase Bank provided an economic review on the status and future of the agriculture industry. One evening, dealers toured KIOTI’s newly expanded headquarters in Wendell and learned more about future expansions during a “KIOTI County Fair” complete with local food vendors, games, prizes and music.
Dealers met at the N.C. State University Field Laboratory where they had the opportunity to test current and new products, experiencing the quality, performance and features of KIOTI’s equipment, side-by-side with competitive models. Dealers were able to learn more about North Carolina’s agriculture industry from the Commissioner of Agriculture, Steve Troxler. “Agriculture and agribusiness represent North Carolina’s No. 1 industry, and it is a powerful economic driver generating $84 billion for the economy,” remarked Troxler. “When you take a closer look at the production side of agriculture and you see the many businesses that assist farmers in producing, selling and distributing their products, you get a better understanding of the local, national and global reach of agricultural production.”
The annual meeting concluded with an awards banquet to congratulate dealers for their successes, including recognition of more than 40 ‘Million Dollar’ Dealers and several first time 5-Paw Dealers. The 5-Paw certification is part of a dealer excellence program created with the goal of recognizing, rewarding and motivating KIOTI’s best dealers.
“Each year, the KIOTI Tractor dealer meeting provides an excellent opportunity for everyone to come together to discuss new products, share ideas, network and learn from key industry influencers,” said Kim. “The 2017 meeting allowed us to celebrate all that we have accomplished over the past year while further increasing the strength of the pack.”